PhenoX Fitness was born out of a desire to create fitness equipment that was not only high quality, but incredibly multipurpose. The fitness industry has made profits the most important part of their business model. A lack of innovation and a desire to sell more single use equipment has caused the industry to stumble. At PhenoX we've been lifters our entire life and we know what customers want because we are the customers. We want equipment that is multipurpose, space saving, and affordable. We're on your team and that's truly what makes us different!
Gordon Briley, has been in the fitness industry for over 15 years. He is a certified nutritionist, certified trainer, USAW coach, patent holding inventor, and author of a children's book series. Gordon has opened and operated several successful gym and personal training studios. He holds a patent on a modular leg press device called "The Stealth Leg Press" which is sold around the world by several major equipment manufacturers.
Gordon is proud of his accomplishments, however, he often felt the fitness equipment manufacturing industry seemed to be creating items that were singular in focus with regards to capabilities, and even more frustrating was their pricing. He felt there had to be something made in the USA that could be affordable to purchase for the end user. Setting up a home gym shouldn't take thousands of dollars. Affordable equipment simply doesn't exist, and after opening several gyms and taking on massive debt, Gordon has now put himself in the position to be this very supplier.
Gordon has made it his mission not only to create amazing dynamic equipment, but even more important, to create an environment where the potential customer can get involved with the direction of the company. The customer will not only have the ability to customize and create their own equipment, but they will be able to be a part of a community making a difference. Gordon's vision is to create a community of friends who support each other and who push one another towards their goals. PhenoX will always have their customers backs, and keeping things innovative and educational is not just a goal, but a promise.
THE END RESULT
THE END RESULT IS EQUIPMENT THAT IS DESIGNED AND BUILT TO MAXIMIZE THE USERS EXPERIENCE. WHEN IN THE DESIGNING PHASE, WE MAKE CONSCIOUS EFFORT TO USE MATERIALS THAT ARE LIGHTER AND MORE COMPACT. ALL TOO OFTEN THE SHIPPING RATE IS EQUAL OR MORE THAN THE ACTUAL EQUIPMENT BEING PURCHASED. LOWER SHIPPING WEIGHT, ULTIMATELY MEANS SAVINGS TO YOU. OUR NEXT GOAL IS TO NOT LET ANY PIECE BE IN SINGULAR FOCUS. NEARLY EVERYTHING THAT YOU PURCHASE FROM US WILL HAVE MULTIPLE USES IN MULTIPLE LOCATIONS. THE RAIL DESIGN WILL ALLOW YOU TO COME UP WITH CUSTOM DESIGNS TO MAKE YOUR GYM THE BADDEST AROUND. WE'RE DEVOTED TO HELPING YOU SEE YOUR DREAM SETUP BECOME A REALITY. WE'RE ONLY IN THE BEGINNING PHASES OF WHAT'S CAPABLE, BE PREPARED TO GROW WITH US, AND HELP US TO BECOME THE GO TO FITNESS MANUFACTURER.